Since 1971, the Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans during and outside of college football bowl season. As a nonprofit organization, it is driven by its vision for the importance of community outreach and service. Through the Vrbo Fiesta Bowl, Rate Bowl and its year-round events, such as the Vrbo Fiesta Bowl Parade, corporate partnerships and numerous community events throughout the year, the organization provides charitable giving to enhance Arizona nonprofit organizations that serve communities through youth, sports and education.